Monica Olsen Debuts Her Natural Skincare Line – SKIN by Monica Olsen^® At Murale^® This Fall

Toronto, Canada (November 8, 2008) – SKIN by Monica Olsen^® is pleased to announce their Canadian debut at Murale, an innovative and exciting new retail beauty store. Introduced by Shopper’s Drug Mart, Murale will offer an elevated level of expertise and an array of global beauty brands together in an atmosphere that caters to creativity and accessibility.

SKIN by Monica Olsen is a revolutionary natural and chemical-free skincare line that incorporates organic ingredients contributing to a healthy and beautiful lifestyle. Created by Canadian-born model, entrepreneur, wife, and mother, Monica Olsen, the line is designed to be easy to use and is an ideal complement to an active lifestyle. Inspired by Olsen’s own quest to find natural and chemical-free skincare products that met her high standards during her first pregnancy, the SKIN by Monica Olsen line offers women, men, and even babies the very best products to care for their bodies without the use of harmful additives.

Monica Olsen is honored to have her line introduced to the Canadian retail market through its launch at the Murale^® stores. The goal for SKIN by Monica Olsen^® is to fill the void Olsen sees in the skincare market by catering to the discriminating consumer looking for a simple, kind, and natural way to enhance their beauty, with distinct results. The line boasts an essential blend of chemical-free, hypoallergenic products that people of all ages and skin types can enjoy. SKIN by Monica Olsen is free of parabens, urea, synthetic fragrances and colors, alcohol, petroleum and other harmful chemicals. Unlike some natural skincare products, SKIN by Monica uses ingredients that are non-irritating, naturally preserved, and formulated to provide a rich feel that is penetrating with pleasant and appealing scents.

“We have designed Murale^® to help everyone find their own beautiful,” said Shelley Rozenwald, President, Murale. “That means having beauty and skincare options tailored to different tastes and preferences. Many of our customers today are looking for greener alternatives to integrate into their beauty routines. SKIN by Monica allows you to have the best of both worlds with products that deliver results while supporting a natural way of life,” added Rozenwald.

With this green movement gaining momentum, Olsen’s line is the perfect choice to support it. “Being a devotee of the organic movement, I have dedicated most of my energies to building a company that is environmentally friendly and socially responsible. Knowing that the organic movement is also in huge demand in the Canadian market, SKIN by Monica Olsen™ ‘fills the void’ in the marketplace with an emphasis on 100% pure skincare and luxury beauty. I am honored Shoppers Drug Mart and Murale^® have provided this opportunity and I look forward to a successful partnership,” says Olsen. “Our goal is to be the number one Rx natural brand respected by dermatologists, skincare professionals, and consumers alike. All of our products have been tested by pediatricians and dermatologists, and we only use chemical-free ingredients that have been clinically tested to show results. Our products are vegan and eco-conscious using only environmentally sound packaging. I believe in natural skincare, it must be effective and results-driven.”

SKIN by Monica Olsen will be unveiled at the following locations: Murale^®: November 8th – Ottawa _ Murale^®: December 4th – Montréal Select Shoppers Drug Mart stores nationwide beginning in December 2008. www.shoppersdrugmart.ca.